Working with an agency

Choose the right kind of help, ask better questions and agree who owns each part of your customer journey.

An empty meeting room with a long pale wooden table, grey chairs on both sides, a jar of pencils, a wall-mounted screen and a pink and white painted wall.

In-house marketer, freelancer or agency: who should run your marketing?

A practical guide for Australian business owners: list the work, count the full cost of a hire, use freelancers without contractor risk, weigh an agency and review the choice.

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A fountain pen resting on printed contract pages headed Contract, beside blank signature, name and date lines, in warm low light.

Working with an agency11 min read

What to check in a marketing agency contract before you sign

A plain checklist for Australian business owners about to sign with a marketing agency: minimum terms and renewal, fees and price changes, deliverables, ownership of the work and data, and how the unfair contract terms law protects small businesses.

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A laptop on a glossy office desk showing a web analytics dashboard, with summary figures across the top, an area chart of activity over several months and a small donut chart below.

Working with an agency10 min read

How to tell if your marketing agency is working

Your agency's reports look busy, but are you getting more good enquiries? A plain guide to the numbers that matter, a fair window to judge the work, and the warning signs worth a hard conversation.

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Two people in business attire talk across an outdoor wooden table, with an open laptop showing a bar chart, a tablet and a phone between them.

Working with an agency9 min read

Who owns your ad account and marketing assets when an agency runs them?

When an agency runs your Meta and Google marketing, decide who owns each account and who just gets access, so you keep control and your history.

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Working with an agency5 min read

How to choose a digital marketing agency for your business

Compare agencies on commercial understanding, useful evidence, scope, measurement and ownership, with a practical proposal checklist for Australian businesses.

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Small group watching a presentation beside a whiteboard in a brick-walled office.

Working with an agency5 min read

Meta ads training vs management: which fits your team?

Choose between learning to run Meta campaigns, bringing in ongoing management or a staged handover, based on your team’s time, capability and responsibilities.

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